BAVE Beverages · BAVE Insights

From Brahma to cachaça: Brazilian drinks in the US

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02 / 07
BAVE Beverages

Brahma, since 1888

German immigration shaped a country of crisp lagers. Brahma, founded in Rio de Janeiro in 1888, became part of everyday Brazilian life.

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03 / 07
BAVE Beverages

Styles the US barely knows

Light pilsners travel well in steakhouses and Latin restaurants, and the sweet, dark malzbier opens a category with no US equivalent.

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04 / 07
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Cachaça: a distinctive product of Brazil

Distilled from fresh sugarcane juice. Since 2013 the TTB recognizes it as a type of rum that only Brazil can label “Cachaça”.

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05 / 07
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Silver for cocktails, wood for sipping

Unaged cachaças drive the caipirinha; expressions rested in oak, amburana and other Brazilian woods compete with sipping spirits.

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06 / 07
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3

The three-tier system

Importer, wholesaler, retailer — each licensed. TTB permit, a COLA per label and registration state by state.

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07 / 07
BAVE Beverages

BAVE Beverages: 41 states + DC

BR Samba cachaça, Bacco Dioniso wines and partner brands, entering the US through a structure that already exists.

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